Hathi
Hathi means elephant in Hindi. The client requested the silhouette of an elephant with the company name as a wordmark. An exotic looking display font was chosen for the logo.
The product is an e-cigarette whose only byproduct is water vapor. A mock up of the display shows how the product would be presented in store. The elephant made from water splashes combines the name Hathi or elephant, with the idea that water is the only by product.
Several styles were explored during the logo process with input from the client being taken into account.